Client: Skillest

Improving First Step Conversion Funnel Metrics +58%

Online coaching platform Skillest wanted to improve homepage click-through to increase new account creation.

Using VWO, we A/B tested headline and call-to-action copy, finding the greatest improvement just by changing the primary CTA from “Join Now” to “Get Started.”

Editing Homepage Video to Improve Watch Time

Additionally, we edited Skillest’s homepage video to condense the storytelling to 1-2 minutes and focus on key features and benefits.

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